Supermarkets In India: Is India Ready to Open Its Golden Retail Gate for the World? A Case Study

Supermarkets in India: Is India ready to open its grand sell gate for the world? A case study By Akhil Gupta Dissertation submitted in uncomplete Fulfillment of the high Course, inhibit of wrinkle Administration (Full Time) at the University of Northampton September 2006 bring up This dissertation is organism presented as a part of the Post Graduate degree, Master of Business Administration, at the University of Northampton. The Indian consumer is changing rapidly. The average consumer today is richer, junior and more aspirational in his/her inquire than ever before. Consumers now appreciate convenience and choic e at par with getting honour for their hard-earned money. A range of groundbreaking sellers are attempting to serve the take aways of the `new Indian consumer.

The break hardly a(prenominal) years have witnessed an ebullition of organised retail formats resembling supermarkets and hypermarkets in an otherwise garbled Indian retail market. To tap this growth opportunity, Indian retail organisations need to be prepared for a quick plate up crosswise dimensions of people, processes and technology in addition to identifying the good formats and harbor proposition for the Indian consumer. With this backdrop, this dissertation is aimed to gain a better brainstorm into the retail sector of India! . The objective was to meet CEOs and other employees of half xii major and a few small retail organisations in India to get their perspective on the readiness of Indian retailers crosswise these dimensions. This dissertation is a synthesis of the findings from this study conducted over the pop off four months. The literature analyze discussed in the dissertation attempts to find the suitability of India for the retail boom. The inquiry was conducted in a qualitative port using semi-structured telephonic interviews and email along with a own(prenominal) visit. Where possible, a quantitative questionnaire was to a fault introduced to evaluate certain requirements that the supermarkets... If you loss to get a profuse essay, order it on our website: OrderEssay.net

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