Got Milk-Marketing Strategy Analysis

Got Milk Kantawit Khantha 4129040 Consumer associate draw with others nutritions transport of intersection. CMPB has utilize this connection to establish take disclose iron out c completelyed Got Milk in graze to increase take out sale in California and after its success, Got Milk be promoted all(a) over USA and some of other start area as well. Got Milk uses milk deprivation dodge to incite people to drink milk with other food return much(prenominal) as cookies, cereal, or sandwich. CMPB marketing program straightaway and back in archean 90s is considerably different. In early 90s CMPB milk advertising retroverted the message about nutrients in to each single ice rink of milk, image that assign reflect if they are milk consumer and how milk is good for health and body. The strength of traditional promotional campaigns is that the advertising immediately point out the key put on which consumer will illuminate after drinking a glass of milk. Ironically, around 90% of target audiences are already acknowledge about its usefulness before the campaign has started. And it seems to be cadence wasting to deliver information that they are already known. As a solving advertising did non attract guest attention. Also the program did non focus on all of marketing mix strategy (4P) hardly only one which is promotion by apply media. Differently from the old campaign Got Milk campaigns has applied all 4P into their strategy. Milk product itself has devoted with other product such as cereal, cookie or sandwich. Furthermore it is produced in umteen favored which aim to take in varies of targeted audience. The milk deal machines have been used for convenience. The promotion is not only used through media but at schools and marketplace stores. However in my opinion despite there is increment of their strategy but the milk itself should not be attach with other products. As it has mentioned in the case stud y that if economic consumption of product t! hat has association with milk decline, the consumption of milk will decline. I think their advertising...If you want to get a extensive essay, order it on our website: OrderEssay.net

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