Proposed strategy & tactics We have chosen young sight as our target audience. What be they like? study and/or work set free duration: socializing not besides personally tho on the internet immense efforts to start friends, find a partner he presumeistic modus vivendi egoistic, whatsoevertimes even selfish, but on the other devote: strong wish to be ample to a community they take aim for advice (from friends, family members, opinion or community leaders), but they contrive finalitys themselves powerfulness be dependent on their parents (financially) How do they make their decisions? long process, lots of decision points 60% of all use cars are bought privately lots of research on their throw first big & important financial decision to make more(prenominal) than attention sources of information: friends/family, Internet, (in store) they choose from a group of brands (that includes some preferable brands) they have an idea of the ideal car sizing (but they course to be flexible well-nigh that) environmental security measures is not yet a factor while deciding possible misconception: only hybrid cars are environmental-friendly although the decision is really complex it is basically motivated by emotions people cut down after the decision with logical arguments Where can we reach them?

Multitasking consuming more than peerless medium at the same time: watching TV / listening to radio / reading a newspaper / surf on the Internet / talking on the phone Participatory media blogging, manduction pictures and videos, creating the web contents of their own Non-conventional ways ambient, guerilla marketing How do they ! feel about environmental issues? 1. negative (hate this topic thank to misleading muddle // companies or ads, blaming others, dont care) 2. passive (dont care, dont have extra time // money, trace dispirited unable to change) 3. neutral (separating waste, cutting down on aptitude consumption - using energy...If you want to get a encompassing essay, monastic order it on our website:
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